Keanu Reeves Lenny Kravitz Anthony Vaccarello David Sims Laurent Saintlaurent Britain France show stars 2020 Music Keanu Reeves Lenny Kravitz Anthony Vaccarello David Sims Laurent Saintlaurent Britain France

Lenny Kravitz Follows Keanu Reeves As The New Face Of Saint Laurent’s Fall/Winter ’20 Campaign

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Lenny Kravitz just got even cooler. Related: Gucci, Saint Laurent Seek Radical Redo Of Fashion Calendars On Tuesday, Saint Laurent creative director Anthony Vaccarello announced that the 56-year-old music icon has been named as the new face of the French luxury fashion house’s Fall/Winter 2020 campaign.

The campaign, directed by British fashion photographer David Sims, features Kravitz in a series of black-and-white shots where he is seen posing in a different silky button-ups and black trousers.

Related: Saint Laurent Debuts SS20 Campaign Starring Rami Malek Kravitz takes over the campaign after Keanu Reeves, who acted as the face of Saint Laurent’s Fall/Winter 2019 menswear campaign.

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