Dade Hayes Finance EditorEXCLUSIVE: VIX, a leading free Latino streaming service, has launched linear versions of two of its owned-and-operated channels on a range of distribution platforms.The channels being added to Roku Channel, Xumo, Redbox, Vizio and Tivo are telenovela specialist Pongalo NovelaClub and Mexican movie outlet Moovimex (Mexican movies).
VIX took over the channels at the end of 2019 as part of its acquisition of Hispanic AVOD purveyor Pongalo.Linear programming is a dimension of streaming that is getting a new push, with Roku adding dozens of live networks to the Roku Channel, which Roku says now reaches 43 million viewers just three years after it launched.
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