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Lady Gaga Is the Face of Valentino's Voce Viva Fragrance!
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justjared.comLady Gaga is going to be the face of a new fragrance! The 34-year-old “Stupid Love” singer will be the face of Valentino‘s upcoming perfume, the Voce Viva fragrance, out in September, WWD reported Friday (July 10). PHOTOS: Check out the latest pics of Lady Gaga “Lady Gaga means freedom, self-consciousness, pure heart.
Her participation in this campaign elevates the symbolic power of the project to the highest level,” said ceative director Pierpaolo Piccioli. “She is the icon of a generation.
Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for.” “Be yourself, love who you are and never give up your dreams,” says Gaga.
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