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Lady Gaga Is the Face of Valentino’s Latest Fragrance Campaign, Dropping in September 2020
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usmagazine.comLady Gaga is adding to her ever-growing resume, serving as the face for Valentino’s latest perfume.On Friday, July 10, Valentino announced that the “Rain on Me” singer will be the face of its Valentino Voce Viva fragrance. “Lady Gaga means freedom, self-consciousness, pure heart,” Valentino’s creative director Pierpaolo Piccioli said in a statement from the company. “Her participation in this campaign elevates the symbolic power of the project to the highest level.
She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for.
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