Korea’s CJ ENM Makes $1 Billion Bet on Endeavor Content to Become a Global Entertainment Player
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variety.comCynthia Littleton Business EditorSouth Korean entertainment conglomerate CJ ENM is making a nearly $1 billion bet to grow into a bigger player in the global content business by buying an an 80% stake in Endeavor Content, the production entity that Endeavor was forced to divest after losing a showdown with the Writers Guild of America.CJ ENM described the deal as the biggest M&A transaction in its 26-year history.
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