John Lewis has launched a new Christmas charity collection to help inspire the "gift of love" ahead of its 2020 advert release.
The retail giant, which has undergone huge transformation this year in the wake of the pandemic, said it's launched a charity appeal to encourage kindness this Christmas.
Together with Waitrose, it hopes to raise £4million for two charities: FareShare, which helps those facing food poverty and Home-Start, which works with parents who need support.
A further £1million will be donated to charities who support families in their local communities. And to spread the love, it's launched a new charity collection inspired by its upcoming Christmas advert - with 100% of all profits set to go to charity.
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