Joe Wicks turned down £2 million – because it meant promoting fast food.The 35-year-old fitness instructor said at first he was so excited by the huge offer of a partnership with a UK supermarket he boasted to his mum about it.But walked away when he realised they wanted him to help sell a range of Joe Wicks ready meals, microwave dinners and sandwiches.Having built his career helping families cook healthy meals as well as exercise the Body Coach said rejecting the deal was the best decision he has ever made.Wicks – whose YouTube work out routines have attracted millions of fans during the pandemic – told the No Passion, No Point podcast he feels he can only promote products if he believes in them.He said: "I tried following the Jamie.
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