"Behind the Colores: The Live Experience," hits YouTube on June 20. When J Balvin realized he wouldn't be able to perform the songs from his album Colores -- released in the middle of the pandemic -- before a live audience, he started to look for livestream options.
But not just any livestream. "I thought: What can I do that will be different from what reality allows, and that you can only view this way through your cellphone or your laptop, but not in real life," says Balvin, who spoke exclusively to Billboard from his home in Medellín. "Simply doing a filmed live concert is never as exciting as the in-person experience.
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