Audiovisual From Spain Unveils Ambitious Campaign, Star-Studded Meta Short Film to Promote Spanish Talent Abroad
variety.comJamie Lang Audiovisual from Spain, operated by Spanish governmental export and investment org ICEX, hosted a short film screening, roundtable discussion and cocktail party at the San Sebastian Festival on Tuesday evening to promote its new screen industry promotion campaign: Spain, Where Talent Ignites.
At the city’s historic Tabakalera culture center, ICEX CEO Elisa Carbonell explained, “This campaign aims to help build an image associated with the country related to transversality, diversity and the richness of its creativity.
There is talent in all countries, but not everyone values it equally. Our commitment is to put talent at the top.” The centerpiece of the evening’s festivities and the Where Talent Ignites campaign, which will host events at Mipcom, AFM and the Busan festival in the coming weeks, is a short musical fashion film titled “La causa del accidente que provocó el incendio,” which premiered in front of a packed house.
Directed by Lope Serrano Sol and produced by local production outfit Canada, the short includes cameos and contributions from leading Spanish talent, including Karla Sofía Gascón, who this year became the first trans actress to win best actress at Cannes for her work in Jacques Audiard’s “Emilia Pérez”; actor Berta Prieto (“Autodefensa”); European Film Award-nominated and Spanish Academy Goya award-winning actor Bárbara Lennie; Oscar-nominated “Society of the Snow” director JA Bayona; Cannes regular Albert Serra (“Pacifiction”); “Elité” actor Omar Ayuso; and “Money Heist” star Miguel Herranz.
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