Southeast Asia where parent company Universal Music Group has established a greater presence over the past year amid a rapid adoption of digital streaming.
After opening a new regional hub in Singapore, the label has been pushing further into the territory, which has some 700 million people.UMG recently announced the arrival of Def Jam Philippines, a new regional label dedicated to developing and nurturing hip-hop talent and culture within the country; VVS Collective was its first signing.
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