Is Emma Radacanu now the world's biggest fashion influencer?
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telegraph.co.uk18-year-old tennis star beat Canada’s Laylah Fernandez in the women’s final at the US Open.That was quick. It was only last week that I was musing which high fashion, jewellery and watch brands might be courting her.
More fool me. Savvy marketing executives were circling long before she was on my radar. And Raducanu (or at least those around her) know how valuable she is too; she’s been signed with global talent management company IMG since she was on the juniors circuit, a sure sign of her potential and ambition.
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