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Instagram's richest home influencers - ordinary people making millions out of DIY

The curious world of home interiors has triggered a rise in the so-called ‘home influencer’, with ordinary people making millions of pounds out of luxury homes following a lockdown DIY boom.

Marie Kondo and Mrs Hinch have been named the world's most successful, each earning over a million pounds a year from property makeovers that offer a glimpse into their secret lifestyles and home hacks.

America’s Marie Kondo topped the list of 50 so-called home influencers, with a turnover of £1.11million a year from her social media posts on Instagram and Youtube alone.

The tidying expert advises that you don’t need to keep things you don’t love. Thanks to her 3.98million Instagram followers, she earns an estimated £17,000 per post while her YouTube

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