Ellise Shafer editorGaming entertainment company Rovio Entertainment Corp. has appointed IMG as the exclusive worldwide consumer products licensing agent for its “Angry Birds” franchise.The partnership will give Rovio the opportunity to develop a holistic consumer products strategy for the mobile app-turned-blockbuster across all content and platforms.“Over the years, Rovio has worked with a number of agents around the world, supporting us greatly in making ‘Angry Birds’ available to fans everywhere in various physical forms,” Rovio CEO Kati Levoranta said.
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