Matt Donnelly Senior Film WriterImagine Documentaries and advertising juggernaut Procter & Gamble have brokered a significant co-financing deal for a slate of film and streaming projects, Variety can report exclusively.The deal represents the latest foray into scripted for P&G, the 182-year-old consumer goods producer.
The company is credited as the architect of the soap opera, which built narrative stories around its products in the age of radio.There are five projects in various stages of development included in the deal, the first of which is “Mars 2080,” a future-set feature that will follow a family’s commute from Earth to the red planet and the adjustment to their new habitat.
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