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ICM Acquires UK Music Firm Primary Talent International As Global Agency Growth Continues
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deadline.comBy Andreas Wiseman International Editor ICM Partners has acquired Primary Talent International, one of the leading music booking agencies in Europe with clients including Daft Punk, Stormzy, Lana Del Rey, Noel Gallagher and Patti Smith.
The move grows ICM’s footprint in the international music touring business and gives Primary’s clients access to a major agency.
The announcement was made by ICM Partners CEO, Chris Silbermann and the agency’s Co-Head of Music, Rob Prinz, along with Primary Directors Peter Elliot, Matt Bates, Ben Winchester, Andy Woolliscroft and Peter Maloney (pictured).
Primary Talent International will continue to operate under the Primary banner out of its existing offices in London. The firms say no management or
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