IAB Sets Virtual 2021 NewFronts For Week Of May 3; Podcast Upfront Right After

deadline.com:

The virtual 2021 NewFronts are set for the week of May 3, 2021, according to the Interactive Advertising Bureau, the national trade association for the digital media and marketing industries.IAB also said it’s shifting its audio marketplace, IAB Podcast Upfront, to take place the following week, May 10, to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.

The 2020 event was in September.The NewFront went virtual for the first time last year and drew more than 14,000 brands and media buyers IAB said.

In 2021, it will be live-streamed for buy-side attendees and is open to all digital and streaming — as well as linear video creators and publishers — to “provide buyers and sellers a holistic video