Jordan North is set to become a "millionaire" following his journey on I'm A Celebrity... Get Me Out Of Here!, according to PR agent and author Mark Borkowski.
The BBC Radio 1 DJ, 30, has been winning the nation's hearts while starring on the ITV show and Mark, who has written two books on publicity stunts and has won several awards for his work, believes it is because Jordan is "genuinely being himself".Jordan has been a favourite with the bookies for days now and the PR genius is sure Jordan will continue to shine.
Speaking to Daily Star Online on what is behind Jordan's success on the show, Mark said: "Being a Radio 1 DJ he has quite a good young fan base. "Secondly, the focus is always on the more well known.
Read more on dailystar.co.uk