John Hopewell Chief International Correspondent Brazil’s on fire, and rapidly putting into place the policies that will rebuild its film and TV industries, which look set to transform it into the film-TV powerhouse of Latin America.
That cuts several ways. Under Jair Bolsonaro, Brazilian president over 2019-2022, ApexBrasil, the Brazilian Trade and Investment Agency, saw its funding for Brazil’s audiovisual sector almost entirely nixed.
Often working together, promotion agency Cinema do Brasil, backed by Audiovisual Industry Syndicate of the State of São Paulo (SIESP), Projeto Paradiso, a philanthropic org focusing on new talent and project development, and SP Cine, the energetic São Paulo City film commission, did an extraordinary job to support and promote Brazilian filmmakers and companies’ presence at festivals, drawing on highly contained resources.
That was then. “When President Luiz Inácio Lula da Silva took office [on Jan. 1] and appointed new ApexBrasil head Jorge Viana, who is highly supportive of the creative industries, we were instructed to renew partnerships, and the first we have pursued is with Cinema do Brasil,” Ana Paula Repezza, business director of ApexBrasil, told Variety at Cannes.Read more on variety.com