Sao Paulo State’s Marilia Marton Sketches Policy Roadmap
variety.comJohn Hopewell Chief International Correspondent If São Paulo state were a country, its 47 million population would make it the third largest in South America: Only the rest of Brazil and Colombia are larger.
From the turn of the century, it has consolidated ever more as Brazil’s artistic powerhouse, growing to represent 50% of Brazil’s creative industries GDP, said Secretary of Culture and Creative Economy Marília Marton at Cannes Marché du Film.
Audiovisual production is in São Paulo’s DNA, she told Variety. “As some other sectors decline, creative industries have a large potential of returns, employment and a market future, so our idea is to grow and broaden the audiovisual market,” she explained.
How Marton does this really matters. Her appointment, announced in December, coincides with one of the biggest upticks in public-sector funding in film and TV history, with Brazilian President’s Lula Inácio Lula da Silva’s new federal government, which took office on Jan.
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