Page8, a hotel overlooking Trafalgar Square. I was there to trial a new partnership with By Rotation, the fashion rental app, which encourages guests to eliminate packing altogether for a crease-free, super-stylish stay in the capital.The idea is not for you to arrive with an empty suitcase, either, ready to stuff it with new purchases during your sojourn.
Rather the aim is that you’ll check in completely luggage-free and borrow your wardrobe – a pragmatic way of weaning us off impulse purchases.It sounds like a no-brainer on paper: a luggage-less holiday that’s big on style.
But borrowing fashion without trying it on is always a guessing game unless it’s a scarf, a handbag or possibly a kaftan.By Rotation, which is London-based with just.
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