As industry insiders, The Great British High Street is our specialist subject on The Telegraph's fashion desk. We know what each of the high street giants excels in and can point you in the right direction to find a great pair of boyfriend jeans (Gap), chic mules (Zara), and statement earrings that look much more expensive than their price tag suggests (Mango, of course).
While these mega-brands no doubt dominate the high street, there is one unexpected brand that has proven it shouldn't be overlooked in recent weeks.
It's an established name in many households, but for the most part, Joules has stayed under the radar, with its typically British offering selling well but not making headlines.
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