Hollywood film blues electronic storytelling

Hollywood's High-Tech Visual Gatekeeper: "Messing Up the Color Messes Up Your Storytelling"

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hollywoodreporter.com

The blue that a cinematographer sees when filming the ocean can look different from the blue that a viewer at home sees when watching those waves crash in a movie.

Annie Chang aims to change that. The co-chair of the Motion Picture Academy's Science and Technology Council is leading one of its most vital initiatives, the rollout and continued development of the Academy Color Encoding System, a standardized tool to manage color across production and postproduction. "Color is not just what it looks like, but it's also a means to impart a storytelling point," she explains.

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