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HBO Max Had “Flawless” Launch, AT&T CEO John Stankey Says, Drawing 4.1 Million Signups, Dwarfing HBO Now Engagement

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Dade Hayes Finance EditorHBO Max had a “flawless” launch in May, according to AT&T CEO John Stankey, who offered investors a few details about the streaming rollout during a conference call with Wall Street analysts on Thursday.The call followed the release of the company’s second-quarter financial results, which saw the company exceed profit forecasts despite significant headwinds due to COVID-19.About 4.1 million overall subscribers have signed up for Max, including about one million wholesale subscribers to AT&T, Stankey said.

The company set an array of distribution deals with pay-TV providers and tech firms like Apple and Google, though it has not yet reached terms with Roku or Amazon Fire, which together reach about 80 million U.S..

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