With time ticking down toward the planned rollout of an ad-supported tier of HBO Max during the second quarter, key details like pricing, viewer experience and which programming will carry ads still remain under wraps.
Even so, it is increasingly clear that kids and family programming is likely to be a key element in the streaming service’s pitch to advertisers.WarnerMedia today cranked the dial, announcing dozens of new shows across HBO Max and linear networks as well as a new focus on Cartoon Network as a central kids and family brand.
The network has also adopted a new self-empowerment motto that could double as a slogan for the entire company: “Redraw your world.”JP Colaco, who worked closely with WarnerMedia CEO Jason Kilar at Hulu and
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