HBO Go Is Going Away As WarnerMedia Thins Streaming Herd, Rebrands HBO Now
deadline.comDade Hayes Finance EditorWarnerMedia has officially pulled the plug on HBO Go, its streaming app for pay-TV subscribers to the premium network, and also has rebranded stand-alone service HBO Now to simply HBO.HBO Go, which launched in 2010, will be removed from primary distribution platforms on July 31.The moves come two weeks after the debut of HBO Max, the company’s big bet on direct-to-consumer streaming, which has joined a field crowded with new entrants from Disney, Apple and NBCUniversal.“Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S.,” the company said in a statement. “Most customers who have traditionally used HBO Go to stream HBO programming are now.
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