Harris-Walz Advertising Hits Las Vegas Strip as DNC Buys Swing State Billboards
variety.comGene Maddaus Senior Media Writer Hollywood political donors are accustomed to attending high-dollar affairs in Brentwood and Hancock Park.
But if they want to see how their money is being spent, they’ll have to head to the Las Vegas Strip. The Democratic National Committee is unveiling a series of billboards in swing states on Monday, as it launches the paid media campaign for the Kamala Harris–Tim Walz ticket.
The ads — including one on the Strip — draw a contrast between the Democratic ticket (“Fighting for You”) against Donald Trump and JD Vance (“Out for Themselves.”) The message aligns with the campaign’s biographical TV spot, now on the air, which discusses Harris’ middle class upbringing, and closes with the line: “Being president is about who you fight for.
She’s fighting for you.” The campaign said Friday it is putting $50 million behind the ad. President Biden narrowly won Nevada in 2020, and he had been trailing there by about five points in the polling average when he dropped out of the race last month.
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