Never underestimate the power of the big screen, even as a marketing tool.This past weekend, the film and music industries crossed roads as Imax delivered a unique global stunt for 2x Grammy nominee and multi-platinum selling pop performing artist Halsey timed to her fourth studio album, If I Can’t Have Love, I Want Power.
The large format exhibitor released a 50-minute visual album experience of the same title from Halsey and directed by music video filmmaker Colin Tilley, grossing a great $735K WW from select locations and limited showtimes around the globe.
In one evening, If I Can’t Have Love, I Want Power posted a $5K screen average from 100 Imax auditoriums throughout the U.S.
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