In May, Gucci creative director Alessandro Michele teased plans to Vogue about how he planned to reinvent the house's strategy, both in terms of the number of collections per year and how the designs would be unveiled. "We will update it, but we will have to restore what we had in the past, and maybe show you a more inventive product.
To do that, we need more time," he said, telegraphing a tectonic shift in the fashion business spurred by the devastating COVID-19 pandemic.
Today, part of that inventiveness has now become clear.Gucci and Michele today announced GucciFest, a digital fashion and film festival, conceived as a showcase for the collection Ouverture of Something That Never Ended.
Read more on hollywoodreporter.com