Hope poster became the defining image of Barack Obama's 2008 presidential campaign, has always been driven. He emerged during the 1990s, when he ignited the East Coast graffiti scene by carpet-bombing the streets of Boston, Philadelphia, Providence and New York with his André the Giant Has a Posse stickers, featuring the scowling face of a French professional wrestler.The campaign later diversified into stencils, posters and, eventually, various other media - on the streets, online and in galleries, all with a stylised version of André's face above the word 'Obey', capitalised in white against red.
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