Todd Spangler NY Digital EditorGoogle Play, the internet giant’s Android app store, will reduce the fee it charges developers who sell subscriptions to 15%, starting when customers sign up for a recurring service plan.
The change takes effect Jan. 1, 2022.Currently, Google Play — like Apple’s App Store — charges apps with subscriptions 30% in the first year, then drops to 15% after 12 months.
However, “we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate.
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