GOOD Morning Britain has lost another 100,000 viewers after Piers Morgan quit the show. Ratings plunged again this week after the controversial broadcaster abruptly threw in the towel following a row over Meghan Markle's Oprah Winfrey interview.
The news and chat show saw 1million people tuning in on March 29th, compared to 1.1million on on the same day (March 22nd) last week.
However, they reached their lowest viewing figures on March 17th, when ratings crashed to 800,000. That day marked a 40 per cent loss of its audience following Piers' departure nine days earlier.
In contrast, on the day he stormed off air (March 8th) the ITV show overtook BBC Breakfast in the ratings war for the first time.
Read more on thesun.co.uk