TikTok can be. The ultimate marketing tool for new stars, either signed or independent, with thousands of videos of kids flinging their shoulders to your tunes and raking in millions of views, it’s the perfect hitmaker and, for Dallas’ Kaash Paige, helped catapult her career to new heights.Her viral smash ‘Love Songs’ – the ethereal, guitar-fronted R&B song full of teenage fantasies and lovesick lyrics – racked millions of streams on SoundCloud as fans clocked on via TikTok and sparking a viral challenge.
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