As the nation is plunged into tiers of lockdown again, Generation Z are turning into Great British Bake Off fanatics. With different parts of the UK now locking down into restrictive tiers and social lives looking non-existent in the coming months, those aged 18 to 24 have embraced all things cooking and baking.
A poll of 2,000 adults, commissioned by online lettings agent Mashroom, reveals Gen Z have been glued to baking shows rather than any other genre of TV.
More than a quarter polled say they have been tuning into Channel 4’s Great British Bake Off. The series has been so inspirational to them, nearly half say they have now taken up cooking - more than any other age group.
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