Todd Spangler NY Digital EditorDisney has decided kill off the “FX on Hulu” name less than two years after it launched — a piece of brand-management microsurgery many people probably won’t even notice.At the same time, the FX mark will move above the titles on all of its shows across Disney’s streaming services worldwide.The “FX on Hulu” moniker always seemed redundant and confusing.
Introduced in early 2020, it was supposed to highlight Hulu as the U.S. streaming home for FX content, as well as the place to find Hulu-only originals from FX like “Mrs.
America” and “A Teacher.”But now Disney wants to make FX branding consistent worldwide across the Mouse House’s direct-to-consumer and linear TV services, including Hulu and the FX and FXX.
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