Athleisure brand Adanola has amassed a cult following in the last few years, partly accelerated due to coronavirus lockdowns which saw us swap corporate attire for comfies. Established in Manchester in 2015 by founder and CEO, Hyrum Cook, Adanola has enjoyed the success of sell-out collections, product waiting-lists and high-profile fans including Rosie Huntington-Whiteley, Olivia Attwood-Dack and Kaia Gerber. Former Victoria's Secret model Rosie even has her own curated selection with the brand, featuring her favourite products.