Ben Croll Faced with a transforming marketplace still spooked by uncertainty, the French exporters accompanying their films to Toronto have looked to past experience, new practices and brand-name identification in order to launch their titles in such highly unpredictable times.“It’s a day-by-day learning process,” says Alice Lesort, head of international sales at Les Films du Losange. “We always have to adapt, to better work with distributors facing wildly different situations, in a context where the windows that we normally used to launch film, the big festivals and international markets, are not happening in the same way.” Case in point: This year’s slimmed-down Toronto Intl.
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