Holly Willoughby Lee Mack Wim Hof Italy BBC show Adventure Holly Willoughby Lee Mack Wim Hof Italy

Freeze the Fear: Holly Willoughby squirms in trailer for BBC's iciest show

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They say cold-water swimming has its health benefits, but from the looks of BBC’s new show, dipping in the icy cold brings more challenges. The new trailer for Freeze the Fear with Wim Hof, aka The Iceman, features eight celebs embarking on an epic adventure through the sub-zero temperatures of Northern Italy.

Across the six-part series, they’ll be living together in a tented village surrounded by snow, and be testing themselves – both physically and mentally – with challenges like walking barefoot in the snow and freezing showers.

Snippets of the trailer show a teary Holly Willoughby, supporting the ‘victims’ of the ice, and squirming as they undertake some brutal challenges.

Leading the way, extreme athlete Wim Hof will be guiding the celebs through the cold. The so-called Iceman has been teaching the benefits of cold-water therapy for decades, with a global following including athletes and A-listers.

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