Virgin has hired Steve Levy to join the company's festival division as chief marketing officer, it was announced Monday.
In his new role, he will oversee all sales and marketing. Levy, a multi-faceted media executive with extensive international experience, will be based out of Virgin's Los Angeles office.
He joins the company from Insomniac Events, where he served as head of marketing and digital since 2017. During his time there, he oversaw significant year-over-year growth of all of the company's major festivals, including a first-time, full sellout on-sale for EDC Las Vegas 2020.
Levy joins Virgin at an unusual time, with the festival business having been shut down by a temporary ban on public events in reaction to the spread of the
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