In the early days of the novel coronavirus pandemic, Filmart, Asia's leading film and television trade show, was faced with a dilemma.
Forge ahead with the event, which typically takes place in late March and gathers content buyers and sellers from all over the globe, or postpone until the summer out of an abundance of caution over the viral outbreak that was just beginning to leak over the border from mainland China. "We decided to postpone until August, thinking we would definitely be able to hold our usual physical event by then," says PeggieLiu, seniormanager of the Hong Kong Trade Development Council (HKTDC), which organizes the event. "At that time, no one ever imagined that the pandemic would last so long." Fast forward a full year,.
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