Ermenegildo Zegna's new collection: striking innovation in the brand's historic home
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telegraph.co.ukErmenegildo Zegna almost certainly the elder statesman of the green fashion movement - the Italian fabric maestro was doing it long before any young upstarts came along with the capsule collections.“He was the first, so to mark the 110 anniversary of the house it felt important to remind people of that”, said Alessandro Sartori, Zegna’s current custodian, of the decision to locate the filming of the spring / summer 21 collection in and around the brand’s hometown of Trivero, in the Italian alps.When the original founder began expanding his fabric operation in the early 20th century, slowly taking over the remote mountain town, he started buying up vast expanses of the local scrubland to convert it into forest as an offset.
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