Emmys: Quibi Injects Fresh Competition Into Digital Shorts Races
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hollywoodreporter.comIn 2011, the Emmys added two new awards to recognize the programming that had begun to proliferate on platforms like YouTube but had significantly shorter run times than most TV shows.
The short-format Emmys got off to a slow start, with just four nominees filling out the categories. The digital video business has exploded in the decade since, and the short-form Emmys (as the categories were renamed in 2016) have expanded into five live-action categories to reflect the torrent of eligible new shows.
The categories have remained less competitive than their traditional TV counterparts, but that could change this year as a cadre of deep-pocketed platforms join the Emmy race with contenders that seem far less beholden to the 30-minute or.
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