Disney+ And ESPN+ Launch On Comcast Xfinity X1 And Flex

deadline.com:

In a significant new integration, Comcast has added Disney+ and ESPN+ to its Xfinity pay-TV and broadband services.The two streaming services will be part of the main user interface for X1 TV customers as well as on the Flex broadband video package.As streaming has matured in recent years, Comcast has adopted a friendlier stance to third-party programmers compared with many operators.

Netflix, Hulu and Amazon Prime Video have all been integrated into Xfinity platforms. More recent entrants like HBO Max and the company’s own Peacock streaming service have also joined the fold.

The strategy holds that reducing friction in customers’ experience will keep them more engaged with Xfinity and Flex, boosting results for Comcast at a time of