William Earl Variety will host a panel on “The State of Direct-to-Consumer Entertainment Marketing” on Feb. 18 at 9:30 a.m.
PT in the Variety Streaming Room presented by Invoke. Panelists include Josh Kovolenko, SVP Marketing, Discovery, Inc.; Eric Ratchman, Global Head of Business, IMDb TV, Amazon Studios; Ira Rubenstein, Chief Digital and Marketing Officer, PBS; Puja Vohra, EVP Marketing and Strategy, Showtime Networks; and Gigi Wang, CEO, Invoke.The conversation, moderated by Variety New York Digital Editor Todd Spangler, uncovers what strategies, research tools and new technologies marketers are adopting to promote programming in the competitive direct-to-consumer entertainment landscape.
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