Day-And-Date Streaming Is “Winning Strategy”, But Consumer Bond With Movies Is “Greater Now Than Its Ever Been”, WarnerMedia & Universal Execs Say
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deadline.comStreaming has upended movie business models, but it may simply be pulling demand forward in films’ life cycles, while still allowing for fan passion and revenue generation to materialize.That was one major takeaway from a conversation featuring Jim Wuthrich, president of home entertainment and content licensing at WarnerMedia, and Michael Bonner, Universal’s home entertainment president. “There are definitely implications and impacts from model to model” related to streaming, Bonner said, “but the bottom line is, there’s more engagement and that is a net good thing for content.
It’s working very, very well in the home right now across all of these models, not just one but all of them.”The execs spoke at the Digital Entertainment Group Expo,
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