Amazon Prime Video, Apple TV and the like are the ones with the deepest pockets and can afford to splash out on the big names and vast budgets thanks to their global subscription bases.In the median tier is cable channels which has a limited budget determined on more localised subscriptions – in the USA, these include Showtime, HBO and Starz.Interestingly, some of these cable channels are now branching out and trying to get a piece of the streaming pie by launching their own platforms such as HBO Max and Starzplay.However, with previous international deals already in place, their scope could be limited.
For instance, in the UK you can’t get HBO Max with streaming service Now TV serving as the hub for much programming from the.
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