CNBC Taps Robert Frank, Julia Boorstin to Expand ‘Verticals’ Strategy
variety.comBrian Steinberg Senior TV Editor CNBC has sketched out an intriguing strategy the network hopes will have it getting bigger by sweating the small stuff.
The business-news outlet, backed by NBCUniversal, plans to launch a new unit devoted to creating content aimed at niches of its audience.
The division will be led by Max Meyers, a veteran producer who has supervised programs including “Last Call,” “Squawk Box” and “Fast Money,” and who will take on the role of vice president and senior executive producer of strategic verticals and audience development.
Meanwhile, CNBC will launch products aimed at coverage of wealth and women’s leadership, the first built around journalist Robert Frank and the second with senior media and technology correspondent Julia Boorstin.
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