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Chris McCarthy, Brian Robbins & George Cheeks Promoted As ViacomCBS Moves International Units Under Purview Of U.S. Execs

George Cheeks Chris Maccarthy Brian Robbins Australia Britain Argentina Entertainment reports president

01.07.2021 - 16:01

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deadline.com

deadline.com:

ViacomCBS has restructured its international reporting structure, bringing its global business under the control of a trio of U.S.

execs.George Cheeks, Chris McCarthy and Brian Robbins have all been promoted as part of the move.Cheeks, who is President and CEO, CBS Entertainment Group, will expand his role to include responsibility for a global content strategy across ViacomCBS’ free-to-air networks around the world.

These include Channel 5 in the UK, Telefe in Argentina and Network Ten in Australia.McCarthy and Robbins have added global oversight for their brand groups – MTV Entertainment Group and Nickelodeon.

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