Rebecca Davis editorChina’s Joy Pictures is selling 10 Chinese titles at the Cannes market this year, including two of its own animated features scheduled for summer 2022.
The shingle, which began as a marketer and distributor best-known in its early days for bringing “La La Land” to China, has recently shifted its focus to the production and sale of animation. “The Legend of Hei,” which it co-financed, grossed $45 million in China last September and screened at Annecy in earlier this month.
A sequel is currently in script stage. When it comes to production, the Joy is still finding its stride. Four animated titles announced in November at the American Film Market have had their expected release dates pushed back due to COVID-19, which.
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