CBS, NAACP Ink Sprawling Content Partnership Deal
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billboard.comDays after CBS committed to expanding development from BIPOC, the company is teaming with the NAACP for a wide-ranging content partnership.
As part of a new, multiple-year agreement, CBS TV Studios and the National Association for the Advancement of Colored People will team to develop and produce scripted, unscripted and documentary content for linear and streaming platforms.
Under the deal, creative leaders from CBS TV Studios will work with the civil rights group to establish a dedicated team of executives and an infrastructure to acquire, develop and produce programming.
The goal will be to produce premium content while also expanding the number of diverse voices telling inclusive stories that increase the visibility and impact of Black
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