Cassette sales almost doubled in 2020 to their highest level in 17 years. The unlikely revival of the humble cassette has been gathering pace since 2018, with sales steadily increasing as more artists release their latest albums on the retro format.
According to the end-of-year report by music industry body the BPI, sales were up 94.7% in 2020 compared to the previous year, with 156,542 cassettes sold in the UK – the highest total since 2003.
Sales on the format remain tiny in the context of the overall music market (around 0.2%), but the increase shows the cassette revival is far from over yet.
The UK's best-selling cassette of 2020 was Lady Gaga's Chromatica, which sold 14,000 copies on the format, according to Official Charts Company
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